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What Makes You and Your Dental Practice Unique

We live in extraordinary times. Unlike a few years ago when online search options were narrower and more focused, we now live in the “Social” information age where optimized data is hard to sortfrom a plethora of facts and figures on the web.

How General Dentists Should Protect Themselves from Professional Liability Claims Pertaining to Periodontics

By Mahnaz Zandi, D.D.S., M.S., Board Certified Periodontist, Diplomat of the American Academy of Periodontology Practice in Century City, Calif., member of the Denteractive network Professional liability claims pertaining to periodontics are rising. These claims most commonly allege failure to diagnose, failure to inform, failure to refer, or failure to treat. Adverse events during treatment and…

The Endodontic Revolution Continuum

As an Endodontist with offices in Whittier and Lake Forest, it’s been our privilege to serve Southern California for more than a decade. Dr. Szeto and I have been fortunate to work with hundreds of colleagues to help your patients and provide solutions to special root-related problems. The past two decades have seen a revolution…

Six Cost-Effective Offline Ways to Attract More Patients

Last time, we discussed digital marketing tools to enhance your practice “brand”. But there are plenty of cost-effective ways to attract and retain patients in the offline world. Here are just a few that are often under-utilized: Since 95% of new patients call the office before they come in, telephone skills are critical to the…

Digital Tools Can Personalize Your Dental Practice Brand

What makes your practice unique? That’s the million dollar question which defines the foundation of your personal branding. Patients don’t know much about dentistry. A third of them don’t even go to a dentist once a year and most of the rest—even your current patients and best prospects—don’t fully appreciate what you can do for…

Creating Harmony in Dental Care

The age of digital dentistry is here and Denteractive is a platform to improve communication and collaboration between dentists and patients. Until recently, educating the public regarding oral health, or available dental care options, had been challenged: the subject minimally taught in schools, there were limited resources in the media and press, and insurance companies…

Making a Human Connection in Dentistry

Sometimes it’s important to be reminded that technology isn’t an end in and of itself, its real aim should be to try and make life better in the most important ways. It’s easy to get lost trying the latest apps, spending time browsing endless sites on the ever-tinier subjects, or establishing lots more social media…

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